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UK Specialist Directories

These are listing/directory platforms where clients search for therapists. Unlike marketplaces, these don't handle billing or sessions -- they drive referrals to your private practice.


Must-Have (Immediate Setup)

1. BACP Therapist Directory

  • URL: bacp.co.uk
  • Cost: Included with BACP membership (~£108/year) + optional advertising fee
  • Requirements: BACP registered/accredited member
  • Why: Gold standard. Every UK client checks here first. Also has supervisor listing.

2. UKCP Find a Therapist

  • URL: psychotherapy.org.uk
  • Cost: Included with UKCP membership
  • Requirements: UKCP registered practitioner
  • Why: Essential for psychotherapists. Strong credibility signal.

3. Psychology Today UK

  • URL: psychologytoday.com/gb
  • Cost: ~£25/month
  • Why: Best organic search visibility. Shows up #1 on Google for "therapist near me". Detailed profiles with specialisms, photos, approach. Can filter by eating disorders, family therapy, Spanish language, supervision.

4. Counselling Directory

  • URL: counselling-directory.org.uk
  • Cost: From ~£30/month
  • Why: One of the most popular UK directories. High traffic. Also has supervisor search functionality.

5. BEAT HelpFinder (Eating Disorder Specialist)

  • URL: helpfinder.beateatingdisorders.org.uk
  • Cost: Free to list (if meeting criteria)
  • Why: THE specialist directory for eating disorders in the UK. Parents desperate for help come here. With 20 years CAMHS eating disorder experience, Nuria is exactly who they want. High-intent referrals.

Should-Have (This Month)

6. NCFED (National Centre for Eating Disorders)

7. Harley Therapy

  • URL: harleytherapy.com/apply
  • Model: Platform commission per session. Clients pay £100-150/session.
  • Requirements: Qualified, registered with UK professional body, fully insured
  • Why: Premium positioning. Handles booking and payments.

8. Welldoing.org

  • URL: welldoing.org
  • Why: Mixed reviews on referral volume but good for CPD opportunities and professional community.

9. Therapy Directory (for breathwork)

10. NCS Directory

  • URL: National Counselling Society directory
  • Why: Another professional body directory alongside BACP and UKCP.

11. Choose Therapy

  • URL: choosetherapy.co.uk
  • Why: Curated, vetted UK platform. Interview-based selection. Good reputation.

12. HelloSelf

  • URL: helloself.com
  • Status: Currently closed to new associates
  • Client rates: £115-130/session
  • Why: Premium. Handles admin, invoicing, late payment chasing. Worth joining when they reopen.

Bilingual-Specific Directories

13. BAATN (Black, African and Asian Therapy Network)

  • If applicable, a diversity-focused directory that clients search.

14. Pink Therapy

  • LGBTQIA+ specialisation directory. If relevant to her practice.

Total Monthly Cost (All Directories)

Platform Monthly Cost
Psychology Today ~£25
Counselling Directory ~£30
BACP membership (/12) ~£9
UKCP membership (/12) ~£15-25
Total ~£80-90/month

One new client per month pays for everything several times over.